Harlem’s first-ever Hair Expo wants women to love their hair, the natural way.

Harlem enjoys a glut of beauty supply stores, but only a few offer products made with natural ingredients. Even fewer of those shops are owned by the black women they serve. Harlem’s first natural hair expo sought to persuade black women that the “natural way” is better not only for their hair, but also for the wallets of black-owned beauty retailers.